StreamingMedia.com a posted an interesting summary of a webinar with Jeff Whatcott, CMO of Brightcove, discussing the realities of HTML5 for video delivery.
Clearly in the future HTML5 video will be the standard, especially on controlled platforms like iOS and mobile overall, but Jeff also provides a refreshing objective view of the current video landscape.
In crafting an HTML5 video strategy, Whatcott urged webinar attendees to be pragmatic, not dogmatic, and understand what HTML5 can and cannot do. He guided viewers through the specifications that make up HTML5, including the containers and codecs supported. Advanced features such as adaptive bitrate, playlists, branded players, DRM, in-stream advertising, and video analytics will all be a part of HTML5 in the future, he said, but aren’t part of it now. [via StreamingMedia.com]
It’s great to see a balanced view – features like DRM or adaptive streaming, or even a standard codec, are crucial for successful media delivery. Without Flash, other plug-ins would need to take its place to fill the gap on platforms like desktop, and the user experience would suffer. On platforms were HTML5 matches the functionality, there is no need to rely on plug-ins. The measure of success is the end user experience and reach.
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