OMG There’s a Video in my Email
More brands will be moving towards using video in emails in 2013 as marketers discover the possibilities, aside from allowing senders to stand out from the crowd, embedded video...
Online Video Marketing Best Practices Guides Round Up
For this Friday’s post I thought it might help to do a quick round up of some interesting articles on online video best practices, it’s a nice mix of...
Video Advertising Meets Big Data
Comscore, one of the leading advertising measurement and research firms, announced this week the global launch of a video validation technology that moves video advertising ever closer to big...
2013 Ad Predictions To Pay Attention To
So as the year comes to an end, it seems like it’s a good time to start thinking about and planning for 2013. Here’s a short list of some...
A Digital Video Inflection Point
An interesting blog post by Jeremy Helfand, vice president of Video Monetization at Adobe. Digital video is experiencing an unprecedented outpouring of attention, innovation and creative energy. Even with the challenges...
HBO Offers First Episode of New Show “The Newsroom” for Free on YouTube
Even though it’s pretty normal for initial episodes to be available in the form of a free preview as advertisement for premium subscription channels, HBO takes it a step...
TV and Mobile Video Are Meeting More Often At Home
Mobile video and video advertising continue to be hot topics. Mobile video consumption at home is increasing, according to a recent study released by Tremor Video in partnership with...
Being Henry – An Inspiring Interactive Story
As part of the FITC Toronto 2012 award finalists, Range Rover presented an inspiring “interactive action-love-fantasy-comedy-adventure about choices”. There are other great nominations (although I don’t have a strong emotional connection to the...
Adobe’s Jeremy Helfand About Future Trends of Media Monetization
An interesting interview with Jeremy Helfand, VP of Video Monetization, at NAB 2012 about online video advertisement. A recent study indicates that mobile and live video are most efficient....
Does Online Video Cannibalize TV?
Jeremy Helfand, vice president of Video Monetization at Adobe, and former CEO of Auditude, posted an interesting blog post about co-existence of online video and traditional TV consumption and...
